Marketing digital e tráfego pago: o que é e como funciona

Miqueia Souza sexta-feira, 19 de fevereiro de 2021

O desejo de todo empreendedor é fazer seu negócio crescer e ganhar novos clientes. Contudo, para que isso seja uma realidade, a marca precis...

O desejo de todo empreendedor é fazer seu negócio crescer e ganhar novos clientes. Contudo, para que isso seja uma realidade, a marca precisa se tornar conhecida e impactar novos usuários que poderão se transformar em consumidores no futuro.

Entre as várias formas de fazer uma marca ficar conhecida e aumentar essa visibilidade é com o tráfego pago. Afinal, existem duas maneiras de aumentar a atenção do público por uma marca: com conteúdo ou através de links pagos.

", "type": "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Allow template showing your logo as its natural height, instead of 30px" }, "Hide Social Icons": { "start": "", "type": "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Social Icons from Header Bar" }, "Hide Search Icon": { "start": "", "type": "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Also showing right sidebar for static pages" }, "Default Post Thumbnail": { "start": "var DEFAULT_POST_THUMBNAIL='", "end": "';// leave blank to use random images for non-thumbnail posts", "default": "http://lorempixel.com/640/300/", "desc": "The image src that you want to use for non-thumbnail posts. Leave blank to use random images from internet." } }, "Post Content": { "Date Format": { "start": "var DATE_FORMAT='", "end": "';// global date format string for all javascript", "default": "MMM dd, yyyy", "desc": "You can read about Date - Time Pattern for more information" }, "Disable Feature Image": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Disable feature image from articles, then show other images in articles normally" }, "Disable BreadCrumb": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Not show breadcrumb in all pages" }, "Max Breadcrumb Depth": { "start": "var MAX_BREADCRUMB_DEPTH = ", "end": ";// number labels will show in breadcrumb", "default": "2", "type" : "select", "choice" : { "1" : "1", "2" : "2", "3" : "3", "4" : "4", "5" : "5" }, "desc": "Number labels will show in breadcrumb, not show if you disabled breadcrumb" }, "Disable SubTitle": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Disable subtitle in articles and static pages, then display their content normally" }, "Disable Ads in Post": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Remove ads space in articles, then show excerpt and break links (if have) as wide" }, "Hide Post Excerpt": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide post excerpt (description) of articles even you inputed when editing the articles" }, "Do Not Show Snippet as Excerpt": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "If enabled excerpt, only show excerpt if articles have descriptions. Do not display snippets for missing description articles." }, "Hide Post Break Links": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Do not show break links in articles." }, "Number Post Break Links": { "start": "var NUM_BREAK_LINKS = ", "end": ";// number break links inside blog posts after excerpt box", "default": 3, "desc": "Number of break links in articles. Not show if you disabled break links" }, "Disable Post Pagination": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Do not split long post into pages, then show content normally, but hide [next] shortcode." }, "Show Next / Previous Buttons in Blog Posts": { "start": "", "type" : "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Show Next / Previous buttons in blog posts above comment list." } }, "Comment Systems": { "Disable Disqus Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Disqus comments, other comments system will still work properly" }, "Disable Facebook Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Facebook comments, other comments system will still work properly" }, "Disable Blogger Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Blogger comments, other comments system will still work properly" }, "Primary Comment System": { "start": "var PRIMARY_COMMENT_SYSTEM = '", "end": "'; // change the first priority comment system that you want to show to visitors", "type" : "select", "default": "blogger", "choice" : { "blogger": "Blogger", "facebook" : "Facebook", "disqus" : "Disqus" }, "desc": "Choose the comment system that you want to show to visitor first" }, "Default Comment Avatar": { "start": "var DEFAULT_COMMENT_AVATAR = '", "end": "'; // you can upload avatar some where then replace here for default comment avatar", "type" : "text", "default": "http://img1.blogblog.com/img/anon36.png", "desc": "Image src for non avatar commenters" }, "Max Blogger Reply Depth": { "start": "var MAX_REPLY_DEPTH = ", "end": "; // number reply depth level under a top comment", "type" : "select", "choice" : { "0" : "0", "1" : "1", "2" : "2", "3" : "3", "4" : "4", "5" : "5", "6" : "6", "7" : "7", "8" : "8", "9" : "9", "10" : "10" }, "default": "2", "desc": "If a comment has level higher than this value, it will not show reply button. Select 0 mean not use threaded comment system." }, "Facebook Comment AppID": { "start": "/*--var-facebook-comment-appid--*/appId = '", "end": "';/*--var-facebook-comment-appid--*/", "default" : "403849583055028", "desc": "In case you want to moderate Facebook comments by yourself, input your facebook AppId here." }, "Disqus Short Name": { "start": "var disqus_shortname = '", "end": "';// disqus custom shortname for moderation", "default" : "magonetemplate", "desc": "In case you want to moderate Disqus comments by yourself, input your Disqus Shortname here." } } BLOGGER-TEMPLATE-OPTIONS ]]> ______________________________________________

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