Motivos para adotar o SEO como estratégia digital para uma empresa

Miqueia Souza domingo, 10 de janeiro de 2021

O SEO ( Search Engine Optimization ou Otimização dos Motores de Busca, no português) pode ser descrito como uma estratégia de Marketing Dig...

O SEO (Search Engine Optimization ou Otimização dos Motores de Busca, no português) pode ser descrito como uma estratégia de Marketing Digital que engloba todas as demais estratégias digitais possíveis. Isso porque ela é a responsável por trabalhar a "afeição" de um site/aplicativo às regras dos algoritmos impostos pelos motores de busca online.

Ou seja, basicamente, quando um trabalho de SEO é bem feito, o conteúdo/site de uma empresa sobe organicamente nos índices dos motores de busca (como Google ou Bing, por exemplo). Assim, o usuário terá uma maior facilidade em buscá-lo, para sanar os problemas ou anseios para finalizar compras e/ou encontrar eventuais serviços.

", "type": "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Allow template showing your logo as its natural height, instead of 30px" }, "Hide Social Icons": { "start": "", "type": "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Social Icons from Header Bar" }, "Hide Search Icon": { "start": "", "type": "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Also showing right sidebar for static pages" }, "Default Post Thumbnail": { "start": "var DEFAULT_POST_THUMBNAIL='", "end": "';// leave blank to use random images for non-thumbnail posts", "default": "http://lorempixel.com/640/300/", "desc": "The image src that you want to use for non-thumbnail posts. Leave blank to use random images from internet." } }, "Post Content": { "Date Format": { "start": "var DATE_FORMAT='", "end": "';// global date format string for all javascript", "default": "MMM dd, yyyy", "desc": "You can read about Date - Time Pattern for more information" }, "Disable Feature Image": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Disable feature image from articles, then show other images in articles normally" }, "Disable BreadCrumb": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Not show breadcrumb in all pages" }, "Max Breadcrumb Depth": { "start": "var MAX_BREADCRUMB_DEPTH = ", "end": ";// number labels will show in breadcrumb", "default": "2", "type" : "select", "choice" : { "1" : "1", "2" : "2", "3" : "3", "4" : "4", "5" : "5" }, "desc": "Number labels will show in breadcrumb, not show if you disabled breadcrumb" }, "Disable SubTitle": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Disable subtitle in articles and static pages, then display their content normally" }, "Disable Ads in Post": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Remove ads space in articles, then show excerpt and break links (if have) as wide" }, "Hide Post Excerpt": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide post excerpt (description) of articles even you inputed when editing the articles" }, "Do Not Show Snippet as Excerpt": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "If enabled excerpt, only show excerpt if articles have descriptions. Do not display snippets for missing description articles." }, "Hide Post Break Links": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Do not show break links in articles." }, "Number Post Break Links": { "start": "var NUM_BREAK_LINKS = ", "end": ";// number break links inside blog posts after excerpt box", "default": 3, "desc": "Number of break links in articles. Not show if you disabled break links" }, "Disable Post Pagination": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Do not split long post into pages, then show content normally, but hide [next] shortcode." }, "Show Next / Previous Buttons in Blog Posts": { "start": "", "type" : "checkbox", "default": false, "check": true, "uncheck": false, "desc": "Show Next / Previous buttons in blog posts above comment list." } }, "Comment Systems": { "Disable Disqus Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Disqus comments, other comments system will still work properly" }, "Disable Facebook Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Facebook comments, other comments system will still work properly" }, "Disable Blogger Comments": { "start": "", "type" : "checkbox", "default": true, "check": false, "uncheck": true, "desc": "Hide Blogger comments, other comments system will still work properly" }, "Primary Comment System": { "start": "var PRIMARY_COMMENT_SYSTEM = '", "end": "'; // change the first priority comment system that you want to show to visitors", "type" : "select", "default": "blogger", "choice" : { "blogger": "Blogger", "facebook" : "Facebook", "disqus" : "Disqus" }, "desc": "Choose the comment system that you want to show to visitor first" }, "Default Comment Avatar": { "start": "var DEFAULT_COMMENT_AVATAR = '", "end": "'; // you can upload avatar some where then replace here for default comment avatar", "type" : "text", "default": "http://img1.blogblog.com/img/anon36.png", "desc": "Image src for non avatar commenters" }, "Max Blogger Reply Depth": { "start": "var MAX_REPLY_DEPTH = ", "end": "; // number reply depth level under a top comment", "type" : "select", "choice" : { "0" : "0", "1" : "1", "2" : "2", "3" : "3", "4" : "4", "5" : "5", "6" : "6", "7" : "7", "8" : "8", "9" : "9", "10" : "10" }, "default": "2", "desc": "If a comment has level higher than this value, it will not show reply button. Select 0 mean not use threaded comment system." }, "Facebook Comment AppID": { "start": "/*--var-facebook-comment-appid--*/appId = '", "end": "';/*--var-facebook-comment-appid--*/", "default" : "403849583055028", "desc": "In case you want to moderate Facebook comments by yourself, input your facebook AppId here." }, "Disqus Short Name": { "start": "var disqus_shortname = '", "end": "';// disqus custom shortname for moderation", "default" : "magonetemplate", "desc": "In case you want to moderate Disqus comments by yourself, input your Disqus Shortname here." } } BLOGGER-TEMPLATE-OPTIONS ]]> ______________________________________________

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